Marketing & Communications

Whether the goal is communicating with your grantees or the public, raising more charitable dollars, selling more event tickets, attracting donors, board members or increasing public awareness of your foundation’s cause or charitable giving programs and awards, goodworks can help you identify your target audience and craft messages that move people to action. By creating innovative marketing strategies that integrate traditional and new media outlets (i.e. social media and the web), we can help you “start and guide the conversation” about your foundation’s good work.

Let goodworks help you:

• Audit your mission/brand identity and positioning
• Develop, evaluate and implement marketing plans for traditional and web-based media outlets
• Create annual and capital campaign appeals and direct mail solicitation pieces
• Develop newsletters, annual reports, brochures and other cultivation and stewardship literature.
• Create special event and promotional materials from save-the dates and event journals to advertising, posters and giveaways.
• Develop custom board, volunteer and staff orientation/training materials
• Plan education and community outreach programs
• Provide project management for marketing-related deliverables (e.g. interfacing with graphic and web designers to develop and implement brand identity, logos, blogs and websites)